Is your initial client discovery meeting generating bad ideas around your client’s organizational want and needs? Not focusing on the end user? Wouldn’t it be great to have more enthusiasm, more positive energy, more expertise, and more magic during your first client meeting?
My approach builds human-centered design and user experience into your design process. You’ll know your client before your first session, understand their industry and know who their customers are. I teach human-centered design as a creative approach to problem solving that unleashes creativity to put people at the center of the design process. Treating your client like a human refuels your web design process with better relationships and you emerge as a team from the beginning.
- Get to know your client and prove your value.
- Be an expert within your client’s industry.
- Get nosey and curious about client competitors.
- Define various segmented audiences and what their needs are.
- Employ tools to tell quickly if competitors use WordPress, and if so which plugins and theme do they use.
- Use low-fidelity prototypes and Style Tiles.
- Build in good SEO and plan for social media.
Attendees will walk away knowing how to have more productive client meetings with an empathetic design strategy that builds a stronger client bond, hooks clients quicker and creates engaging WordPress sites faster and truly directed toward the end user.
Intended Audience Type: Designer/Freelancer/Agency
Intended Audience Experience: Beginner, Intermediate