Rise Above the Noise

It’s just so noisy out there! How can a small business owner “Rise Above the Noise”? Seriously, how can a small business owner utilize her unique talents, skills, voice to differentiate herself from the static out there? We have all heard that great content can be key to your success. This is certainly true.  Equally important is utilizing your “tribes,” your “collaboratives,” your “people” to exponentially increase your reach.

Susan Finn will discuss the incredibly simple, yet profound, philosophy of listening to the questions your customers have been asking you and creating detailed, informative, and non-biased articles centered around answering those questions as honestly and completely as possible.

Garnering content from your collaborators helps deepen the effects of this effort. This discussion will include various methods to utilize your aligned contacts not only to help create great content, but to help grow your brand through digital platforms ( including how to utilize the WordPress plug-ins associated with social media, email marketing, and calls-to-action).

Viewing actual brand analytics and insights, we will view real-time results of strategic digital collaborations. Participants in this workshop will leave with a concrete plan to:

  1. Create content on their site that answers the questions people are asking about their product or service which will establish themselves as a thought leader in their area.
  2. Utilize their content in a number of unique ways to further differentiate their message.
  3. Utilize their communities/collaborations to amplify their message.
  4. Measure the results of their actions!

Intended Audience Type: Content manager, marketer, small business owner

Speaker